Summary: What’s Your Call Sports (WYCSports) is a gaming/entertainment platform that allows users to place bets and compete with friends without financial risks. Through WYCSports, users can enjoy the thrill of competition and redeem their winnings as gift cards, discounts, and coupons.
Industry: Sports Tech / Gaming / Entertainment
Platform: iOS
My role: UX/UI Designer collaborating with cross-functional teams, including Product owners, stakeholders, product managers, and developers.
WYCSports is a mobile-first platform designed to help users enjoy competing with peers in sports betting and develop their skills—without the risk of financial loss.
They position themselves as the “Anti-Gambling” platform. Their mission is to promote responsible gambling by encouraging users to play with points, set limits on time and money spent, and connect with peers through live chat.
Create screens that effectively convey the platform's concept and potential impact to investors.
Showcase the most compelling aspects of the platform, such as challenges, rewards, and team engagement.
Design visually engaging and user-friendly screens that excite investors and encourage them to fund the project.
Designing in a way that hints at the platform’s ability to grow and incorporate new features post-funding.
Delivering impactful designs within the constraints of creating only a few screens, ensuring they represent the platform’s core features effectively.
Designing screens that are straightforward enough for investors to understand but detailed enough to convey the platform's potential.
Showcasing key features like challenges, rewards, and team interaction in a way that highlights usability and user appeal.
Ensuring the screens clearly communicate the platform's concept and potential value to investors with minimal explanation.
I started my design process with user research and competitor analysis. I conducted 1:1 interviews and social media surveys (e.g., Twitter and Reddit) to gather user insights and I asked the following questions:
"How often do you engage in live betting, and what motivates you?"
"What features or aspects of the user interface do you find most intuitive?"
"Do you engage with online communities or social features on betting platforms? Why?"
I categorized and prioritized findings through affinity mapping and presented insights to stakeholders to gather different perspectives, and developed user personas and user journey maps.
Affinity mapping key takeaways:
Users need to personalize their homepage based on their favorite sports.
They need a live feed/post/chat section.
They need low redemption limits for quick and easy withdrawal.
They need tutorials and easy navigation.
They need to set limits for the time and money spent on the platform.
I created a moodboard of the platforms I found inspiring and decided on the typography and design system. Based on the prioritized user pain points, findings, and stakeholders’ feedback I started designing the prototype and developing the design system. Since this project was for WYCSports to pitch to investors to raise funding, I skipped designing the wireframes and jumped right into designing the high-fidelity prototypes.
Through A/B testing and task completion, I refined the design and prepared the final prototype for the investor pitch.
KPIs I used for usability testing and validate design decisions:
Error rate.
Success rate.
Time on task.
Net Promoter Score (NPS)
I did a final review with stakeholders for any feedback and iteration. Then I worked with the developer to bring this prototype to life so stakeholders could present it to investors.