I’m a Chemical Engineer turned UX/UI Designer with 3+ years of experience creating apps and websites for startups.
At Rep Health, a health tech startup, I’m the sole designer, redesigning the website to improve client retention and building a new app from the ground up alongside stakeholders, product managers, marketing, and engineers.
Feel free to reach out if you’d like to learn more about my work.
I design to make life easier, better, and a bit more enjoyable. For me, every design begins with understanding people, their needs, emotions, and challenges. It's about creating solutions that not only solve problems but also bring moments of joy.
My goal is to craft experiences that feel intuitive, meaningful, and leave a lasting positive impact.
So, let's work together and make life easier!
I offer free mentorship to junior designers because I want to help them grow, just as the design community has supported me.
Let’s connect and support each other on this journey! Use the link below to book a time with me.
Framer
Illustrator
Chat GPT
Adobe Firefly
Canva
Rep Health, Canada
March 2024 - Present
Lead product execution, sprint planning, and daily standups for cross-functional dev teams.
Translate vision into actionable roadmaps and manage the product backlog aligned with business goals.
Collaborate closely with product managers, marketing, engineering teams, and stakeholders to design and deliver user-centered digital products.
Lead the complete website redesign, elevating user experience, increasing engagement, and aligning with strategic business goals. Successfully increased user satisfaction rate by +80%.
Designing the mobile app from the ground up, ensuring a seamless, cohesive experience across devices and platforms. Successfully increased user engagement rate by +50%.
Conduct user research (interviews, surveys, and usability testing) to gain actionable insights that shape innovative design solutions.
Analyze competitors and market trends to inform design strategy, identify gaps, and uncover opportunities for differentiation.
Create wireframes, prototypes, and high-fidelity UI designs, maintaining design consistency and quality across all touchpoints.
WYCSports, Canada
November 2023 - January 2024
Engaged in thorough meetings with the product team to comprehend concept, vision, and objectives.
Researched users and competitors comprehensively to identify pain points.
Created 10+ screens for the company’s pitch to prospective investors.
Worked alongside the stakeholders to create business and financial models for the investor pitch.
HopStair, United Kingdom
September 2022 - February 2024
Held extensive meetings with the product team to grasp the vision and objectives.
Conducted comprehensive user research and competitor analysis to identify pain points and improvement opportunities to inform product enhancements resulting in successfully achieving a 20% increase in user satisfaction.
Created wireframes for 10+ screens, facilitating primary usability testing with target users; conducted A/B testing, card sorting, and time-on-task analysis to evaluate user feedback on different design options, optimizing the app's information architecture.
Designed high-fidelity prototypes for 15+ screens, prioritized feedback incorporation, and implemented design changes that increased the user success rate by 40%.
Collaborated with cross-functional teams including design, engineering, and marketing teams to ideate, iterate, and validate user-centric design solutions.
Why I chose UX?
Originally from Iran, I chose to study Chemical Engineering with the goal of becoming a researcher and making an impact, no matter how small, on the world. However, as I wasn’t getting what I hoped for in Iran and most of the courses were highly theoretical, I decided to move to Canada to pursue my dream of entering the research field.
During this time, I started an Instagram and YouTube channel to share my immigration journey. This experience unlocked something in me: I loved connecting with people, understanding their challenges, and creating content to help solve their problems. It was then that I realized I wanted a career where I could observe real-world problems and design meaningful solutions.
That’s when I discovered the world of UX/UI. After watching countless videos on the subject, I knew I had found my passion, the work I want to do for the rest of my life.
What have I done so far for my dream job as a UX/UI Designer?
I completed the Google UX Design Professional Certificate, gaining a strong foundation in UX principles, from research to responsive design.
In September 2022, I joined HopStair, a UK-based startup as their first UX/UI Designer. I collaborated with other designers, who became my mentors, and together we built a mental health app to help users boost their confidence. Seeing this project go live, knowing it would improve lives, was a milestone moment for me.
I have also worked with a few startups such as WYCSports since then, owning the entire process, from user research and ideation to development handoff, while ensuring a seamless and user-centered outcome.
In March 2024, I started my full-time position as the only UX/UI Designer at Rep Health. This has been an amazing experience in my professional journey as a designer.
To this day, I keep pushing myself to grow: I take courses (currently diving into Graphic Design), read UX/UI-related books, attend meetups, and immerse myself in design trends.
What parts of UX/UI do I get most excited about?
When it comes to the different steps of the UX process, I find excitement and value in being involved in all stages. As a UX/UI designer, I believe that each phase contributes uniquely to the overall success of a project. Whether it's conducting user research to uncover insights, crafting intuitive wireframes and prototypes, collaborating closely with developers to ensure seamless implementation, or testing and refining the final product, every step offers its own set of challenges and opportunities.
My goal is to create holistic user experiences that seamlessly blend aesthetics, functionality, and usability. By engaging in every part of the UX process, I can maintain a comprehensive perspective and ensure that the end result resonates with both user needs and business goals.
My approach to work:
People First: I design with empathy, focusing on users' needs, behaviors, and challenges.
Team Collaboration: I believe the best ideas emerge from open communication and diverse perspectives.
Iterative Process: The best designs evolve through feedback, testing, and continuous refinement.
Kindness & Growth: I’m driven by a desire to help others succeed and see every challenge as a chance to grow.
What other activities do I do, not UX-related?
Playing the piano, a love I’ve nurtured for 12 years.
Exploring clay art, my escape from the world’s chaos, where I create with my hands.
Traveling, and collecting mugs from every destination (no camping, though, I learned that the hard way).
At the gym or on a yoga mat, I try my best to keep moving!
Most importantly, being a proud cat mom to Yogi, who immigrated to Canada with me.
